OFF-LEASH
OFF-LEASH is a 18+ nightclub event for the local furry community to socialise and have fun. This nightclub experience is aimed to encourage attendees to let loose, hence why I found the punk theme for the brand identity and mascot design to be suitable to represent that feeling. Intentionally, keeping the logo design rough and imperfect to symbolise rebellion. The mascot design follows suit with the alt fashion and bold personality.
