Brainrot Campaign
During a 10 week internship with RAC CoLAB, I collaborated with two fellow interns to research driving habits and experiences of 17-25 year olds. Our challenge was: “How might we design a solution that helps reduce young driver fatigue and lower serious road injuries in WA?”. After testing several concepts, we identified a social media campaign as the strongest approach. It speaks the digital language of our target audience and contrasts with RAC’s usual corporate style, making it eye-catching and shareable, with the potential to spread awareness virally.
Utilising original characters to avoid copyright issues.
Quotes from workshop facilitation
More quotes about our brainrot videos
Stakeholder's feedback from pitch presentation
Photos from our workshop facilitation where we test our concepts with 17-25 year old drivers.
